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Eye black is a grease or strip applied under the eyes to reduce glare, although studies have not conclusively proven its effectiveness. It is often used by American football, baseball, softball, and lacrosse players to mitigate the effects of bright sunlight or stadium floodlights.
The wearing of eye black almost uniquely by American sports players appears to have more to do with aesthetics as Paul Lukas, former writer for ESPN.com has written, "...let's be honest: glare, shmare. The real reason everyone loves to wear eye black is that it looks totally cool, like modern war paint..."